Brides Against Breast Cancer Coupons Affordable Dresses in Atlanta on WeddingWire. Browse Dress & Attire prices. Brides Against Breast Cancer ("BABC") was originally started out of a charity that was founded in 1997. Brides Against Breast Cancer Coupons Since then BABC has helped thousands of women buy affordable pre-owned wedding dresses and in turn has donated millions to cancer-related charities. In late 2016 BABC was relaunched from Atlanta, GA with new ownership, new management and formed as a social enterprise company (SEC”) with national charity partners. The new leadership is proven and very experienced, especially important as this is an intensive logistical business with national touring. BABC also supports breast cancer health legislative reimbursement efforts with its partnership with Georgia Breast Cancer Coalition Fund, which is one of the largest active breast cancer charities in Georgia.