DL1961 Premium Denim Coupons a collection of premium denim for women, men and kids. Designed in and inspired by NYC, specializing in high-performance fabrics. We are a New York City-based premium denim brand that specializes in high performance, sustain-ably manufactured denim. DL1961 Premium Denim Coupons We are a New York City-Based company that knows denim and simply does it better. With a focus on technologically advanced fabrications, each of our styles will revolutionize how you look, feel and live in your denim.